The Actual American Hardwood Coalition (RAHC), the home hardwood trade’s shopper promotion initiative, not too long ago launched its new Construct Your World™ promoting marketing campaign to advertise Actual American Hardwood® flooring, cabinetry, furnishings, and millwork. In partnership with Magnolia Community, the built-in, digital marketing campaign will run by means of January 29, 2024.

“An promoting marketing campaign on this scale is a primary for the American hardwood trade,” says Michael Martin, president and CEO of the Nationwide Wooden Flooring Affiliation (NWFA). “For many years, misinformation has unfold and the trade has seen market share slip away to various merchandise that provide the wooden look, with none of the advantages of actual wooden. By the Construct Your World marketing campaign, our trade is exhibiting how Actual American Hardwood merchandise provide unmatched aesthetics, pure sturdiness, and lasting worth—in addition to why they’re more healthy for our properties and atmosphere. And Magnolia Community is the proper accomplice to share these tales.”

Developed by CANVAS United, the marketing campaign relates the authenticity and attributes of Actual American Hardwood merchandise to the distinctiveness and life of customers. 5 totally different vignettes seize the spirit of individuality in real-life settings, encouraging customers to examine how they will construct their world with hardwood.

“As long-time companions to the RAHC, we’re excited to see the Construct Your World marketing campaign launch. We’re significantly pleased with this marketing campaign’s capability to focus on each the emotional and rational advantages of hardwood,” stated Mark Lainas, president of CANVAS United. “Leveraging entertaining but poignant storytelling within the artistic will really feel relatable to customers throughout the nation, and permits us to showcase not simply the great thing about American hardwoods, however the lasting worth of the merchandise.”

The advert marketing campaign will run on the Magnolia Community channel, in addition to on Magnolia and discovery+ digital streaming platforms. Magnolia Community is offered by means of cable and satellite tv for pc suppliers; Hulu + Dwell TV and YouTube TV providers; and Magnolia, HGTV, discovery+, and Max streaming apps. The marketing campaign additionally consists of digital and social media elements.

To be taught extra in regards to the Construct Your World marketing campaign and Actual American Hardwood merchandise, go to realamericanhardwood.com/build-your-world.