Up to date labels and packaging will improve model recognition and consistency.

APOC®, a premier model of roofing and waterproofing merchandise that maximize productiveness, efficiency and power effectivity, has introduced up to date packaging throughout all product strains starting this spring. From roof coatings to waterproofing sealants and plenty of merchandise in between, the brand new labeling conference delivers a extra uniform expertise to clients — calling consideration to vital options and advantages, whereas additionally minimizing confusion.

Now that includes newly designed entrance panels with giant product numbers and simplified descriptions, APOC-branded objects are simply distinguishable from opponents—and each other—on the cabinets. The model’s iconic black and yellow header and new tagline, “skilled safety,” seem entrance and heart above product software and background imagery. The addition of enormous guarantee badges, the place relevant, paired with constant iconography use denotes the proper merchandise for particular functions at a look, whereas QR Codes instantly redirect contractors to extra in-depth product info, together with movies, tech knowledge sheets and extra.

“We’ve centered on making our packaging simpler for our clients to determine the proper merchandise for his or her functions,” mentioned Krista Steiger, Senior Channel Advertising Supervisor at ICP Group, dad or mum firm of APOC. “Uniformity in how product numbers, guarantee info and extra seem throughout all APOC strains, whether or not silicone or acrylic, for instance, ensures they’re capable of finding the proper merchandise for each job when and the place these merchandise are wanted. Understanding which accent objects to make use of with particular coatings is a major good thing about this up to date packaging. We’ve labored arduous to make these strains of appropriate merchandise simply identifiable by color-coding to assist remove confusion on the time of buy, in addition to errors in software when used on the job.”

When revamping the packaging, the workforce not solely made the label parts extra recognizable however centered on educating applicators as nicely. All featured graphics now embody corresponding Spanish translations, and each the colour and variety of coats required for every product to carry out optimally are referred to as out. And, with all label parts showing in the identical designated location no matter product kind, installers may even now spend much less time in-store trying to find the suitable merchandise.

“Our clients shared their ache factors and we listened,” Steiger mentioned. “We’re excited for the impression this up to date packaging can have on the lives and companies of those that put their belief in APOC product strains.”

For extra details about APOC merchandise, go to www.apoc.com and www.ICPGroup.com.

About ICP

Progressive Chemical Merchandise (ICP) Group is a number one specialty chemical producer in North America and supplies coatings, adhesives and sealants globally. With operations headquartered in Andover, Massachusetts, and a number of manufacturing services world wide, ICP serves a number of finish markets, together with constructing supplies, specialty development and sports activities surfaces. ICP is privately held and manufactures merchandise below a number of acknowledged specialty teams. For extra info, go to www.ICPGroup.com.