By Jonny Suchor. 

Bitec’s transition to management and enlargement proven at IRE. 

On the 2024 Worldwide Roofing Expo, Karen Edwards from RoofersCoffeeShop® sat down with Bitec’s dynamic duo, Shane Milwood and Joel Shey, to debate the corporate’s newest developments and choices within the roofing business.  

Joel, the brand new president of Bitec, shared his enthusiasm for the corporate’s development and enlargement. “We have been making modified bitumen roofing membranes since 1986. Within the final couple of years, we have actually expanded, added coatings,insulation, fasteners, coverboards and adhesives,” says Joel. 

Shane, the Jap supervisor for Bitec, emphasised the corporate’s dedication to offering complete options. And a part of that’s due to their merger with Viking Merchandise Group this 12 months. “Viking specialised in some area of interest restore merchandise, restoration programs and a whole lot of service oriented merchandise,” Shane shared. In doing this, it’s allowed them to construct out their options and their choices.  

The dialog highlighted Bitec’s dedication to innovation and repair, catering to the wants of the trendy roofer with quite a lot of new merchandise. Joel shared, “Including Viking allow us to add restore merchandise, like Greenslope for ponding water and Leadax as a lead substitute for wherever you should utilize lead. And it is also introduced in another cool issues that they’d. We have now received a single ply in our line up with a PVC and a KEE membrane. Moreover, they’d a line with coal tar merchandise and we’re one of many final on the market with coal tar merchandise.” 

Shane and Joel additionally mentioned the corporate’s efforts to help contractors to assist them perceive the way to use their merchandise and set up the programs correctly. Whereas they’ve  tutorial supplies and technical information sheets on their web site, in addition they satisfaction themselves on relationship-based gross sales. “We’ve received our gross sales employees that actually goes coast to coast. We have now individuals who cowl 95% of the U.S. today. That’s in all probability our largest factor, we nonetheless wish to promote on who we’re and in a relationship foundation, not how huge we might be,” Joel shared. 

Bitec’s participation on the Worldwide Roofing Expo helps  them guarantee they continue to be on the forefront of the roofing business’s ever-evolving panorama and highlights their ongoing dedication to innovation, high quality and customer support. 

Watch the video right here to study extra about Bitec and its newest developments within the roofing business.