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Furnishings World Information Desk on
4/9/2024
North American furnishings distributor Coaster Superb Furnishings is internet hosting a particular occasion to honor its long-time companion, “We Set the Stage,” a premier house staging and furnishings firm, at Excessive Level Market on Saturday, April 13 at 6:30 p.m. within the Coaster showroom.
A pioneer in home-selling advertising, We Set the Stage first turned to Coaster Superb Furnishings 5 years in the past as a vendor for a brand new form of property staging enterprise, one that may develop and increase throughout the nation by way of a franchise mannequin. By way of its relationship with Coaster, We Set the Stage right this moment provides its franchisees with trendy, high-quality, room packages of product to efficiently market a house on the market with out having to buy a number of sources for product.
“This partnership has been successful for each of our corporations from the beginning, however what nobody anticipated was that patrons who bought the properties designed by We Set the Stage would additionally wish to buy all the furnishings they noticed inside,” mentioned Don Deeds, vice chairman of enterprise improvement and supplier development for Coaster. “Time and again, shoppers perceived the interiors We Set the Stage created with our merchandise as prime quality and on pattern, and the patrons wished all of it.”
“That wasn’t a part of our authentic marketing strategy for We Set the Stage, however Coaster made it simple for us to supply the interiors we had designed on the market.” mentioned Courtney Clark, co-founder of We Set the Stage.
Moreover, Clark mentioned, Coaster’s nationwide distribution means stagers by no means have to show down a venture as a result of lack of stock, irrespective of the place they’re positioned within the nation, whether or not staging a property on the market or creating totally furnished interiors to dwell in.
“We provide the stagers with a digital catalog, which we name Coaster Retail Join, that exhibits them what’s in inventory and out there proper now for any job they should do,” Deeds mentioned. “They’ll plan and design a venture shortly, successfully, and even schedule supply of the merchandise to allow them to run their companies as effectively as attainable and transfer on to their subsequent venture.”
Coaster’s expansive product line of high-quality and reasonably priced furnishings choices is a key promoting level for We Set the Stage, in line with Clark.
“We genuinely respect what Coaster provides by way of high-quality, vogue ahead and reasonably priced pricing,” she mentioned. “From the primary time they walked us by means of the showroom at Market, we felt they catered to the wants of stagers and designers. They make us conscious of what’s trending by way of kinds and supplies, and so they have product for the on a regular basis and the upscale. We will’t say sufficient in regards to the choices. Their appears compete with a few of the most luxurious manufacturers available on the market right this moment at pricing that makes it a no brainer. Working with Coaster has been a sport changer for our enterprise.”
About Coaster Superb Furnishings
As a second-generation firm, Coaster Superb Furnishings that has grow to be a number one North American furnishings distributor. At present, Coaster has 5 warehouses and two U.S. distribution facilities and employes over 400 individuals. Coaster provides a various and trendy part of informal and formal lounge, eating room, bed room, house workplace and accent décor. Coaster merchandise may be discovered by means of an in depth supplier community and thru main on-line retailers.
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