By Emma Peterson. 

Succeeding within the roofing trade requires greater than constructing constructions and creating supplies, it requires understanding your prospects’ feelings. 

In this Espresso Conversations®, Heidi J. Ellsworth hosts a panel of trade professionals who focus on the significance of emotional intelligence within the roofing trade. The panel included Sue Burkett and Jessica Tinney from Owens Corning, Tara Coopley from Third Estimate Company and Pam Torrey from Ingage.  

At Owens Corning, there’s a concerted effort to recentering roofing as a alternative and a type of self-expression moderately than simply one other commodity, which helps construct a stronger reference to the purchasers getting these roofs. Jessica defined that creating and promoting coloration is essential to “creating an emotional connection for the owners and contractors too.” And utilizing well-developed colours can allow these selections to develop with the shopper, as Sue defined, “If that roof has sufficient coloration in it, it will possibly make the transition throughout life phases with you.”  The incorporation of a lot of these colours into your small business can develop your constructive fame and assist shut extra offers. 

Pam emphasised the significance of robust emotional intelligence to completely expertise the facility of coloration in gross sales. She defined, “In case you use all of the visible property in your gross sales presentation, you are extra more likely to have one that can join with that purchaser. And that is actually the place the emotional savvy of the gross sales rep is available in as they need to know what’s connecting with the customer.” Tara added, primarily based on her expertise because the CEO of Third Estimate, “We guarantee that our cellular showrooms are stocked with tons of samples of all completely different colours and textures, and that is essential to hit that emotional button within the house.” 

Learn the transcript, Hearken to the podcast or Watch the YouTube video to study extra about emotional intelligence in roofing.