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By Emma Peterson. 

The GLO Group helps firms discover extra success by aligning their inner objectives and emphasizing buyer expertise.  

Heidi J. Ellsworth sat down with Monica Vornbrock and Melissa Chapman, the co-owners of The GLO Group, in Season 5, Episode 74 of Roofing Highway Journeys®. Melissa has been within the business for a number of many years, in a number of positions with a concentrate on enterprise improvement and advertising. Monica has additionally been within the business for some time, having began in promoting after which transferring into inventive advertising and branding 15 years in the past.  

The GLO Group, which is three years previous now, is their joint creation. Monica defined that it’s a full-service model engagement and organizational well being agency. She shared, “It’s a results of a few years of affection in direction of advertising, communication and creating connections.” The connections they’re centered on bridge the area between organizations and their workers, in addition to their model's distinctive worth and their clients' wants. 

Melissa defined, “There was no common method to talk inside the firms we assessed and that it was negatively impacting their enterprise efficiency.” The staff on the GLO Group tackle this concern by their method of viewing advertising as a dialog that’s straight influenced by whether or not a corporation is aligned, whether or not workers, homeowners, shoppers, and companions.  

Heidi added a little bit of her expertise with miscommunication points, sharing, “Typically you place all this work right into a program, however gross sales wasn’t speaking to advertising or customer support and advertising weren't speaking or customer support wasn’t speaking to gross sales, and it doesn't even go into operations.”  The best way Monica and Melissa’s firm addresses these miscommunications isn’t a brand new platform or messaging app, however fairly they realized it boils right down to the corporate’s tradition. Monica defined, “As soon as a corporation's tradition is centered round worker development and creating connections, that interprets right into a extra engaged staff, improved productiveness and extra revolutionary, problem-solving workers.” All of this displays on the shopper’s expertise with the corporate and finally impacts the corporate’s success. 

Learn the transcript or Take heed to the total episode to be taught extra about The GLO Group’s particular steps to aligning your organization’s tradition.

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