By Adam Cabrera. 

By specializing in organizational tradition, The GLO Group helps roofing companies enhance income and profitability. 

In a latest episode of Roofing Street Journeys®, host Heidi J. Ellsworth chatted with Monica Vornbrock and Melissa Chapman, the co-owners of The GLO Group. Based in 2021, The GLO Group has a novel mission: to assist companies within the roofing trade create transformational change by specializing in cultural alignment and worker engagement. 

Each Monica and Melissa deliver a wealth of expertise from their backgrounds in enterprise growth, advertising and marketing and promoting. Their mixed information led them to ascertain The GLO Group, which goals to assist corporations foster extra communicative and engaged inner groups.  

“A few of the issues that we have seen is as soon as a company is targeted on their tradition… that interprets into extra engaged workforce members, into extra productive workforce members, into extra progressive workers,” Monica says. 

The GLO Group’s philosophy revolves round initiating change from the within out. They argue that concentrating on a company’s tradition, inner connections and worker development can yield extra productive groups. Improved worker morale, greater retention charges and a greater buyer expertise all grow to be components that in the end contribute to elevated income and profitability. 

In accordance with Melissa, wholesome organizations thrive not solely due to worker morale, retention and engagement, but additionally by having the correct processes in place and holding one another accountable. “These wholesome organizations are those which might be going to final. They are going to live longer than everyone else. And that is the sustainable mannequin,” Melissa says. 

Shoppers which have adopted their methods have proven vital enhancements in varied metrics, together with innovation and the creation of brand name loyalists amongst each workers and prospects. By providing a contemporary strategy centered round cultural alignment and experiential occasions, The GLO Group units itself aside in an trade centered primarily on gross sales and advertising and marketing techniques. 

Hearken to the complete Roofing Street Journeys episode or learn the transcript to study extra concerning the recommendation The GLO Teams has for your small business.