KUKA HOME, a full-line upholstery producer, not too long ago introduced its new licensee partnership with Becki Owens, a well known Southern California-based inside designer and way of life influencer. This progressive collaboration combines KUKA HOME’s manufacturing experience with Becki Owens’ signature clear and ethereal design aesthetic to create “Becki Owens Dwelling.” With a flexible collection of over twenty customizable items, this new line will make its extremely anticipated debut on the Excessive Level Market in April. 

 Becki Owens is thought for her capacity to remodel areas with livable designs. From her extremely humble method to design to the awe-inspiring initiatives she completes, her objective is all the time to create an area that leaves an enduring impression on everybody who comes and goes. Her clear and welcoming fashion resonates together with her in depth shopper base and social media following. With over 2 million Instagram followers and 10 million month-to-month Pinterest 

viewers, Owens is among the many fastest-growing inside design voices and way of life manufacturers within the US market. Retailers can leverage her important social affect to drive retailer site visitors and faucet into the substantial shopping for energy of her millennial and Gen X followers. 

“I’m honored to associate with Kuka Dwelling, a world-class furnishings producer, to launch my upholstery and mattress line,” stated Becki Owens. “Their dedication to high quality craftsmanship and distinctive design made it potential to convey my imaginative and prescient to life.” Becki Owens creates areas the place individuals can collect, entertain, and join. “We curated this assortment with that idea in thoughts,” Owens explains.

Becki Owens Dwelling represents a complete vary of upholstered lounge, eating room, and bed room furnishings, together with movement, stationary, accent seating, barstools, eating chairs, ottomans/benches, upholstered beds, and mattresses. Every bit boasts a clear, timeless look that can create an exquisitely curated house at retail and in shoppers’ houses. 

KUKA HOME has developed a turn-key shop-in-shop expertise to assist the road with tiered packages with gross sales, merchandising, and advertising and marketing instruments, making certain a seamless and profitable retail expertise. “Becki Owens’ fashion completely enhances Kuka Dwelling’s aesthetic, making this partnership a pure match,” stated Matt Harrison, President of KUKAHOME. “We’re excited to supply her look and model to our valued retail companions. I look ahead to seeing their pleasure as they uncover the collaboration that Becki Owens and Sergio Barrios have put collectively with the advertising and marketing assist from Christina Morrison’s crew.”

This collaboration marks a big milestone for KUKA HOME, the corporate’s first time providing a customer-facing model in North America. This unique partnership is a key part of the corporate’s long-term progress 

technique, which focuses on increasing its market presence throughout all product classes and enhancing its retail 

choices. This initiative additionally advances the corporate’s objective of simplifying the shopping for course of for retailers by offering limitless potentialities with one associate.

To see the whole assortment, go to KUKA HOME in April on the Excessive Level Market: Furnishings Plaza 614.

About KUKA HOME

KUKA HOME is a worldwide chief within the design, improvement, and manufacturing of trendy, high-quality, value-priced upholstered furnishings offered in over 120 international locations. Based in 1982, KUKA HOME has world headquarters in Hangzhou, China, and US headquarters and a showroom in Excessive Level, NC. The corporate’s extremely environment friendly vertically built-in provide chain encompasses over 10 world furnishings factories, a mattress and mechanism manufacturing facility, and manufacturing and design analysis facilities in China, Vietnam, Mexico, and Excessive Level.