June 29, 2023 at 9:00 a.m.
By APOC.
Time for a refresh! This improved look is simple to learn and stands out!
As a champion model for roofing and waterproofing merchandise, APOC® desires to precise of their model what they aspire to attain with their merchandise: excessive efficiency, vitality environment friendly and sturdiness. Originally of spring 2023, APOC up to date their packaging throughout all their merchandise to develop into extra uniform, creating a way of unity. This new look additionally gives simpler to learn vital options and advantages on the packaging to assist remove confusion.
Now that includes newly designed entrance panels with massive product numbers and simplified descriptions, APOC-branded objects are simply distinguishable from opponents—and each other—on the cabinets. The model’s iconic black and yellow header and new tagline, “skilled safety,” seem entrance and heart above product software and background imagery. The addition of huge guarantee badges, the place relevant, paired with constant iconography use denotes the proper merchandise for particular purposes at a look, whereas QR Codes instantly redirect contractors to extra in-depth product data, together with movies, tech knowledge sheets and extra.
“We’ve centered on making our packaging simpler for our clients to determine the proper product for his or her software,” stated Krista Steiger, Senior Channel Advertising Supervisor at ICP Group, father or mother firm of APOC. “Uniformity in how product numbers, guarantee data and extra seem throughout all APOC traces, whether or not silicone or acrylic, for instance, ensures they’re capable of finding the proper merchandise for each job when and the place these merchandise are wanted. Understanding which accent objects to make use of with particular coatings is a major advantage of this up to date packaging branding. We’ve labored onerous to make these traces of suitable merchandise simply identifiable via color-coding to assist remove confusion on the time of buy, in addition to errors in software when used on the job.”
When revamping the packaging, the staff not solely made the label elements extra recognizable however centered on educating applicators as properly. All featured graphics now embrace corresponding Spanish translations, and each the colour and variety of coats required for every product to carry out optimally are known as out. And, with all label elements showing in the identical designated location no matter product sort, installers may even now spend much less time looking for the suitable merchandise.
“Our clients shared their ache factors and we listened,” Steiger stated. “We’re excited for the impression this up to date packaging branding may have on the lives and companies of those that put their belief in APOC product traces.”
Authentic article supply: APOC