As a hardwood flooring contractor, you realize {that a} skilled and efficient web site is crucial to your on-line advertising and marketing technique. One of the vital essential selections you’ll make is whether or not to show your costs in your web site. Whereas some contractors swear by displaying costs on their web site, others will say it’s the worst factor you may do from a advertising and marketing and gross sales perspective.

This text explores the professionals and cons of placing costs in your web site. We’ll additionally assess whether or not it’s acceptable on your distinctive state of affairs. Let’s begin with some explanation why you may need to put costs in your web site:

Pre-Qualification. If in case you have a small workforce otherwise you’re a one-person operation, answering telephone calls from potential shoppers may be powerful. By displaying costs in your web site, it can save you time and scale back calls. It is because you’re pre-qualifying prospects earlier than they name primarily based on their finances.

This implies the one individuals who will name you’re the ones who’ve already seen your costs and nonetheless need to discuss. This can assist you to spend much less time sifting by way of prospects and extra time closing jobs.

Transparency. One other benefit of displaying costs in your web site is that it exhibits transparency. Prospects admire the truth that you might be stating your costs publicly. This brings peace of thoughts realizing you’re giving them an trustworthy quote. This might help construct belief and create an ideal relationship from the beginning.

Now, let’s discuss concerning the cons of placing costs in your web site.

No Curiosity. If you listing costs in your web site, you take away curiosity about your costs. For many individuals, inquiring about value is how a conversion begins within the first place. This implies individuals who might have contacted you to study extra about your service won’t contact you, shedding you the potential consumer’s contact info for future follow-up. This will negatively have an effect on your leads pipeline, price per lead, and skill to scale.

Adverse Worth Anchoring. As a result of your costs are in your web site, you’re now “anchored” at that value. This implies each one that calls you to inquire about your providers out of your web site expects your costs to be in that vary. Let’s say you set your costs between $10,000 – $30,000. Will probably be very troublesome now so that you can entice a $50,000 job as a result of it’s not within the vary you stated. What’s worse is that saying “Estimates begin at $10,000 and up” solely makes the prospect focus in your lowest value of $10,000. That’s the place their expectations are set going ahead.

Limitations. Itemizing your costs in your web site may also be limiting. If you happen to provide custom-made providers, it is going to be laborious to point out all this info in your web site. This will result in prospects getting the incorrect impression of your providers and pricing, which ties into the abovementioned problem about value anchoring.

So, with that being stated, what makes probably the most sense for you proper now? Right here’s what I like to recommend: If you happen to’ve received a small workforce or are a one-person present, placing your costs in your web site may make sense. This can decelerate your lead circulate and aggressively pre-qualify prospects for you. This implies much less legwork within the gross sales course of however fewer gross sales and jobs coming by way of.

However, as you develop your workforce and scale, I’d not advocate placing costs in your web site. That is primarily as a result of you will have a a lot increased quantity of leads coming by way of as you develop. Additionally, you will have extra assets, like a gross sales workforce that may deal with speaking to prospects for you.

Finally, the choice to listing costs in your web site will rely in your particular person enterprise wants and objectives. Whereas itemizing costs can typically be helpful, it may also be extraordinarily limiting. Think about these components fastidiously to make the very best resolution for what you are promoting.

Matt Thibeau is CEO of Savant Advertising Company and writer of Digital Advertising Secrets and techniques for Contractors. He may be reached at matt@mattthibeau.com or 613.619.5319. To request a free technique name, go to savantmarketingagency.com.