Furnishings World Information Desk on
4/26/2023
Serta Simmons Bedding, LLC (SSB) introduced the launch of its new Serta® Excellent Sleeper® and Serta iComfortECOTM collections. Timed to those new releases, that are rolling out now to retailers nationwide, the corporate is introducing enhancements to Serta.com that provide sleepers a extra seamless analysis and purchasing answer, and kicking off advertising campaigns tied to the brand new traces.
“At Serta, we’re pleased with our 90-year heritage in offering trusted sleep options. This 12 months, we’re bringing an amazing quantity of newness to the market throughout the SSB model portfolio, together with by way of the launches of our Serta iComfortECO and Serta Excellent Sleeper collections,” mentioned Laura Brewick, President of Serta, Serta Simmons Bedding. “To assist these launches and improve the general purchasing expertise for the Serta model, we’re introducing new options to our Serta.com channel in addition to advertising campaigns that talk to the sturdy worth proposition of our merchandise.”
The updates to Serta.com provide sleepers a extra seamless and complete analysis and purchasing answer. Spotlight options embrace extra strong content material and imagery in addition to a guided shopping for software so sleepers can choose choices inside a group and higher perceive the patron profit of every selection. The positioning additionally options omnichannel touchpoints to allow sleepers to buy nevertheless they wish to store, whether or not that be on-line or by visiting considered one of Serta’s many retail companions.
“We’re dedicated to serving sleepers at each a part of their mattress purchasing journey and, by way of our updates to Serta.com, are offering them with complete product content material that empowers sleepers to make the acquisition choice that’s proper for them,” added Brewick. “We look ahead to persevering with to fulfill the evolving wants of sleepers and providing them instruments to buy at each our retail companions and e-commerce platform.”
About Serta iComfortECO and Serta Excellent Sleeper
Serta iComfortECO is the following technology of the Serta iComfort line, first launched to the market in 2011 and final up to date in 2019. The new assortment options the consolation, assist, and cooling that iComfort is thought for, whereas incorporating extra sustainable supplies, reminiscent of recycled fibers in each the CoolTemp™ cowl and backside assist layer of the mattress, a 5- zone coil assist system which is comprised of 85% recycled metal, and Terra FusionTM reminiscence foam fabricated from 30% plant-based content material that’s USDA BioPreferred Licensed.
The refreshed Serta Excellent Sleeper provides important worth to shoppers. The road, which offers stress aid by way of zoned assist at each worth stage, is accessible beginning at $599 (Queen), representing a 30 % financial savings in comparison with the opening worth level of the earlier assortment.
Launching New Advertising and marketing Campaigns
The brand new Serta collections will probably be supported by nationwide promoting campaigns that started working this week. The iComfortECO marketing campaign, which features a 30 second video spot and can run throughout CTV platforms, digital and social channels, focuses on the road’s integration of extra sustainable supplies. In the meantime, the Excellent Sleeper marketing campaign, which incorporates short-form video content material, will run on digital and social platforms, with messages on how the gathering helps ship excellent sleep each night time for each kind of sleeper.
For extra info on the brand new Serta collections, go to Serta.com.
About Serta Simmons Bedding
Serta Simmons Bedding (SSB) is likely one of the main international sleep corporations. With a 150-year heritage in delivering industry-leading sleep options and a mission to assist folks sleep higher to allow them to dwell more healthy lives, the corporate is headquartered in Doraville, GA, and owns high manufacturers reminiscent of Serta®, which has 5 different unbiased licensees, Beautyrest®, Tuft & Needle® and Simmons®. For extra details about SSB and its manufacturers, go to sertasimmons.com.