Furnishings World Information Desk on
7/30/2023
Beautyrest Concord
Serta Simmons Bedding (SSB), a world sleep firm, broadcasts an up to date Beautyrest Concord® assortment and the enlargement of its Beautyrest Black® assortment. The corporate additionally introduced a brand new Serta advertising and marketing marketing campaign highlighting its Excellent Sleeper® assortment. The brand new Beautyrest mattresses, in addition to the opposite anchor merchandise in SSB’s portfolio and new marketing campaign, shall be showcased on the Summer time Las Vegas Market going down July 30 – August 3, 2023.
“At Serta Simmons Bedding, we have now a number of the most useful manufacturers within the {industry} and we’re driving demand for these manufacturers this 12 months by means of the introduction of latest merchandise throughout our portfolio,” mentioned Dominick Azevedo, Chief Gross sales Officer, SSB. “Our Beautyrest launches, together with the newness from Serta we started providing earlier this 12 months, are the newest instance of how we’re delivering consumer-centric innovation. We look ahead to enhancing {our relationships} with our retail companions by regularly offering them and their clients with the industry-leading sleep options for which we’re recognized and trusted.”
Introducing the Newest Beautyrest Concord Assortment
The up to date Beautyrest Concord assortment provides superior movement isolation and assist whereas incorporating extra sustainable supplies. Spotlight options embody:
- Superior Movement Isolation and Improved Assist – The gathering addresses movement switch, notably for individuals who sleep with a companion. The gathering additionally incorporates an improved Precision Assist SystemTM, that includes elevated coil counts throughout the road, that gives constant assist in any sleep place.
- A lush, sturdy sleep floor comprised of ocean-bound plastic bottles – The duvet of the gathering is produced from as much as 100 plastic bottles – which is as much as twice the quantity within the earlier assortment — gathered from coastlines and ocean-bound waterways after which remodeled right into a premium cloth.
- Three layers of cooling know-how within the high mannequin –The gathering provides numerous ranges of cooling with the highest mannequin that includes floor stage cooling fibers, plant-based cooling know-how on the quilt and charcoal-infused cooling foam within the quilt.
- Premium Strain Reduction – The refreshed assortment supplies premium strain reduction because of the Beautyrest ActiveResponseTM Reminiscence Foam that contours to the physique to assist alleviate aches and pains.
The Beautyrest Concord assortment, which consists of innerspring and hybrid choices, shall be accessible for instructed retail pricing starting from $699 to $2,199 (Queen).
Increasing Beautyrest Black
Following final 12 months’s relaunch of Beautyrest Black, SSB is increasing the premium line with the introduction of the all-new Beautyrest Black B-Class, a brand new foundational mannequin. Beautyrest Black B-Class, which brings the road’s core assist, strain reduction and cooling advantages to a broader section of sleepers, shall be accessible in innerspring and hybrid choices at instructed retail pricing starting from $1,999 to $2,399 (Queen).
The brand new Beautyrest Concord and Beautyrest Black B-Class mattresses shall be accessible for retailers to order starting this month, with shipments beginning in September.
New Serta Advertising and marketing Marketing campaign
Following the introduction of the brand new Excellent Sleeper and Serta iComfortECO collections earlier this 12 months, Serta is unveiling a brand new model advertising and marketing marketing campaign. That includes the Serta sheep and highlighting Serta Excellent Sleeper, the marketing campaign demonstrates the restorative energy of consolation, each bodily and emotional, with the long-lasting Serta sheep taking up their new function as shepherds of consolation. The marketing campaign, which kicks off in August, will run throughout nationwide cable, CTV platforms, digital and social channels.
“We’re dedicated to not solely delivering modern merchandise to sleepers, but in addition supporting our valued retail companions with sturdy advertising and marketing initiatives that drive visitors to their shops,” mentioned Laura Brewick, President of Serta, SSB. “Our new marketing campaign helps ship on this promise by underscoring the trademark consolation of the Serta model whereas additionally celebrating those that present consolation to others every day.”
About Serta Simmons Bedding
Serta Simmons Bedding (SSB) is without doubt one of the main international sleep corporations. With a 150-year heritage in delivering industry-leading sleep options and a mission to assist folks sleep higher to allow them to stay more healthy lives, the corporate is headquartered in Doraville, GA, and owns high manufacturers equivalent to Serta®, which has 5 different impartial licensees, Beautyrest®, Tuft & Needle® and Simmons®. For extra details about SSB and its manufacturers, go to sertasimmons.com.