By Emma Peterson. 

Understanding the business’s historical past and the know-how behind it might enable you shut offers with purchasers. 

Discovering a approach to stand out within the fast-paced and enormous market that’s the roofing business generally is a troublesome job. However there are various methods contractors can present purchasers why they’re the best choice for the job, beginning with the supplies they use. Heidi J. Ellsworth hosted Melissa Dunson from TAMKO for a Learn Pay attention Watch® (RLW) to speak about selecting the shingle that’ll get you the job.  

One of many first issues Melissa defined was the origin of the shingle as we all know it at present. Authentic asphalt shingles had been developed round 1903. Melissa defined, “Beforehand there was rolled roofing they usually had been coated with granules, after which round 1903, a man minimize them into items. After that got here the event of the strip shingle after which elite glass seal, then three-tab shingles had been developed.” Similtaneously these totally different types of shingles had been hitting the market, the event course of behind the scenes was additionally experiencing adjustments. Melissa described, “It is actually fallen out of favor at present, however at the moment we used an natural paper that was constituted of outdated rags and recycled paper, they smashed all of it up after which that was coated with asphalt and granules had been added.” 

At present, we’ve come a far method from these shingles. Melissa defined, “You have seen complete strains of shingles being introduced forth which have totally different greater ranges of efficiency and options that not simply profit finish customers like property homeowners, but additionally roofing contractors.” For instance, these granules that had been used to coat the natural combination many years in the past used to solely are available a regular black. At present, contractors can current quite a lot of coloration choices and blends to purchasers to assist them shut a deal. Melissa elaborated, “It was once black shingles or perhaps brown, for those who had been fortunate, however now there’s so many wonderful colours and there is reds, there’s greens and golds and it simply creates a lot extra dimension on the roof and it matches a a lot wider vary of varieties of properties and colours of properties.” 

One other huge growth comes from the performance of the shingles. One instance is the shift surrounding the dimensions of nailing zones. Melissa defined, “At TAMKO we have now an anchor lock layer on this zone. It’s a proprietary polyester material that we use. It is a two-inch strip and we embed it into the widespread bond of the bottom of the shingle whereas the asphalt is scorching and moist and the entire thing binds collectively.” This builds extra safety within the shingle’s attachment to the roof and higher protects the house. 

Learn the transcript, Hearken to the podcast or Watch the Webinar to be taught extra about what newer shingle know-how can assist you!