Furnishings World Information Desk on

12/12/2023

Storefront picture from Vecteezy.com

Many furnishings and different retail shops have “storefront” web sites, that’s: websites that include merchandise preloaded that you would be able to characteristic or not characteristic in your web site.

These websites additionally include content material pre-written after which your retailer’s identify and placement is solely dropped in at acceptable locations.

The title and description tags are additionally pre-written and formatted in order that your identify and metropolis could be inserted.

This helps with search outcomes (website positioning) and  is all very handy for the native retailer, who doesn’t wish to be bothered with the expense of customized content material improvement.

There’s a drawback, although.

Copy a portion of the canned textual content in your web site, put citation marks round it, and pop it right into a Google search bar. If you happen to see different furnishings shops come up within the outcomes and all of them have the very same textual content as yours, that may be an issue. It’s known as duplicate content material.

Google frowns on duplicate content material and might downgrade these pages in search outcomes.

For native shops, this isn’t essentially an enormous challenge. However simply the identical, you would possibly transfer the needle and get higher outcomes by way of net visitors and gross sales, in case you rewrite key pages in your web site thereby eliminating the duplicate web page challenge.

Particularly if whilst you’re rewriting these key pages, you insert a beneficiant portion of coronary heart about your specific retailer.

Straightforward Furnishings Net Tip 348: Customise your textual content on key pages of storefront web sites to get higher rankings with  Google.

Katherine Andes makes a speciality of net content material improvement and website positioning — together with web page customization for storefront and franchise web sites. Go to BetterWebSales.com or cellphone her at (559) 309-2940.