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Furnishings World Information Desk on
3/20/2024
Symphony Sleep® just lately introduced that it’s rolling out its What’s Your Sleep Angle? advertising program full with web site, video, bodily and digital property to assist retailers increase promotion and gross sales.
Sleep Symphony manufactures the one adjustable mattress made for all sleep positions and doesn’t bend the mattress or the backbone to supply a number of well being advantages throughout sleep, based on John Schulte, president of Modern Sleep Applied sciences that owns the residential bedding model. The What’s your sleep angle? marketing campaign is designed to spark a dialog with customers concerning the well being advantages of Symphony Sleep’s patented elevation equipment, a key differentiator for the corporate within the adjustable base market.
Retailers and their gross sales associates now have entry to well-crafted advertising content material on the Sleep Symphony touchdown web page devoted to elevated sleep, the place they will watch and hyperlink to a video that explains the health-related advantages. Retail companions have further entry to an assortment of bodily and digital property to construct point-of-purchase supplies and promotional applications tailor-made to their market and buyer base.
The advertising program consists of visually impactful posters, headboard shows, and distant pocket holders that match on the mattress retainer bar. By design, the mix of those parts brings instant consideration and consciousness to the merchandise’ key attributes.
“There’s no higher method to present that we’re invested within the success of our companions than by investing in impactful, efficient advertising supplies that may assist them educate and compel their clients to purchase,” stated Schulte. “By asking the query ‘What’s your sleep angle?’ we’ve invited curiosity that opens the door for the RSAs to determine experience and belief. It’s a profitable begin to the gross sales closing course of.”
About Symphony Sleep®
Symphony Sleep is a model of Modern Sleep Applied sciences (IST), a revolutionary sleep expertise firm based by business veterans to supply the residential furnishings, residence healthcare and leisure automobile industries with experience within the design, manufacturing and advertising of adjustable and platform beds, mattresses, pillows and sheets. With headquarters, warehousing and logistics in Missouri, IST has possession in factories and leverages a strategic manufacturing community throughout Asia, Europe and Central America.
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