December 14, 2023 at 6:00 p.m.
By Dani Sheehan.
Expertise is right here to remain, and the shift in direction of digital continues. Don’t get left behind in a society that desires every part at their fingertips.
Do you know that Sting’s “10 Summers” CD was the primary merchandise ever bought through e-commerce? Or that Mark Cuban of the Dallas Mavericks bought a $40 million personal jet utterly on-line? Newly promoted CEO and co-founder of ROOFLE, Travis Harvego, shared these enjoyable details and extra throughout his presentation for the Roofing Contractors Affiliation of Washington (RCAW) 2023 fall annual membership dinner this October. Of their first yr as an organization, they’ve been in a position to acquire over 600 customers on their platform.
Travis started his presentation with a reminder of the previous approach and the way far our technological developments have taken us up to now. He begins, “You in all probability keep in mind recordsdata, paper recordsdata. We go within the workplace; you might have the little plastic sleeves on the wall in all probability… Just about everyone in right here makes use of some kind of CRM to the place now every part is digital.” The identical is true of measurements. Because of EagleView, you not must spend money and time up on a roof taking measurements on our clipboard. Leap helps present correct quotes from these measurements in a matter of seconds as an alternative of spending hours calculating an estimate, and also you don’t even want to fret about carrying round flip e-book displays when Ingage rigorously crafts every part you want in a presentation in your iPad.
Drones and AI can now detect harm with no need an individual to carry out a bodily inspection on the roof, and in a pre-covid society, in-home appointments are more and more being taken nearly. ROOFLE started with an commentary of those modifications and the roofing business’s emphasis on in-person promoting. Travis explains, “In 2019 we went out and mentioned, ‘What’s the following biggest factor to come back from the business?’ We mentioned, ‘Is e-commerce potential?’… We then took that know-how, put it into an internet site the place the home-owner was allowed to come back to our web site, and so they had been in a position to buy their roof 100% on-line.” And it labored. He continues, “We did that for 3 years, did about $6 million in income over that interval 100% on-line. Model new firm, no critiques, no bodily location. All we had was know-how and the power for them to have the ability to store on-line 24 hours a day.”
There have been two main takeaways from this enterprise. First, 80% of their enterprise got here between 9 p.m. and midnight when householders may need the time to consider new tasks, however roofers aren’t accessible to satisfy or reply questions. Second, there was now proof that there was an rising demand for digital. In accordance with Travis, everybody ought to wish to promote on-line. Whereas it forces your organization to be extra clear about pricing and enhance your numbers or processes, it has nice potential. Transparency will construct higher belief. From there, you’ll enhance your lead alternatives, and you may goal the youthful technology. If you streamline your gross sales with e-commerce, you’ll have extra time to concentrate on different points of what you are promoting, and also you’ll be rising even larger very quickly.
Prepared so as to add e-commerce to what you are promoting? See how ROOFLE may also help you develop what you are promoting, enhance your buyer expertise and construct a singular model your clients will depend on.
Dani is a author for the Espresso Retailers and AskARoofer™. When she’s not writing or researching, she’s coaching for path races and dealing on her yoga educating certification.